JackPlouse

Two chapters: first leading Experience Definition for Base Upgrades, T-Mobile's highest-volume ecommerce journey, then founding a new Experimentation & Growth department spanning postpaid, prepaid, and services experiences.

• ›Selected to help establish the Experimentation & Growth department (2026), defining the operating model that aligns Marketing, Product, and IT around high-impact experiments.
• ›Own A/B test strategy end to end (hypotheses, instrumentation, KPI frameworks) across cross-functional product, marketing, IT, and QA teams.
• ›Led Experience Definition for Base Upgrades across Web and the T-Life app; digitally enabled transactions customers historically completed in retail, driving a 40% increase in digital adoption.
• ›Contribute to T-Life, ranked among the top consumer apps of 2025, serving millions of users.
• ›Co-led adoption of AI tools (Claude, ChatGPT) into product workflows, and served on the hiring team growing the digital ecommerce organization.
• ›Mentor product managers while influencing roadmap prioritization and cross-functional execution.

Founded propblink.com, a deal-analysis platform for real estate investors in Oregon and Washington, built from my own investing workflow and shipped end to end with AI tooling.

• ›Turned a personal pain point into a product: as an active investor, deal analysis meant hours across tools and spreadsheets, so I built the solution and productized it for other investors.
• ›Designed an automated underwriting engine that scores every deal PROCEED, MARGINAL, or WALK against the investor's actual lender terms, computing max offer and net proceeds instantly.
• ›Aggregated active listings, pre-foreclosures, and off-market wholesale deals into one daily-refreshed pipeline.
• ›Shipped per-unit DSCR rental analysis alongside per-listing flip economics, unifying buy-and-hold and flip decisions in one verdict flow.

Built G2's dual-sided services marketplace from 0 to 1, taking a proven marketplace model to its second vertical.

• ›Took G2's proven software marketplace model to a second vertical, building the services marketplace from the ground up, from ideation to client adoption.
• ›Architected the proprietary satisfaction algorithm that became the foundation for G2's first Services Grid.
• ›Improved conversion rates and boosted ARR by enhancing discoverability for buyers through structured data and page experience.
• ›Validated product direction with direct user research, weighing qualitative interviews against behavioral data pre- and post-launch.
• ›Won three consecutive internal hackathons developing PLG and onboarding features.
• ›Co-led rollout of ChatGPT and Claude into the product organization, enabling the team to ship faster with a smaller headcount.

Directed product development for enterprise POS systems and digital lending solutions.

• ›Drove a $90M revenue increase through digital product strategy.
• ›Led 0-to-1 development of Moneytree's first online lending platform and first enterprise CMS in a regulated environment.
• ›Increased customer retention by 25% and positive customer sentiment by 50% through strategic product initiatives.
• ›Doubled product deployment productivity over three years by building and coaching cross-functional product, engineering, and QA teams.
• ›Reduced call center transactions by 17,000 monthly via automation.
• ›Built a Testing team earning Department of the Year nominations; introduced Agile, OKRs, and customer-centric design.
• ›Strengthened regulatory compliance covering BSA, ECOA, and TCPA.

• ›Headed the Product Development Subcommittee, revamping processes and earning promotion to Director of Product Development & Strategy.
• ›Guided Moneytree's pivot into FinTech alongside industry experts and the President.
• ›Oversaw vendor relations and SLA negotiations, driving significant ROI enhancements.

• ›Drove a 250% increase in inbound traffic through digital marketing strategy.
• ›Led development of the company website and CRM platform for customer acquisition.
• ›Managed $1M+ marketing budget, building and leading a team of 6 direct reports.
• ›Pioneered a digital transformation movement, pivoting the organization from traditional to digital-first.

• ›Oversaw operations across 150 Northwest retail locations for compliance and security.
• ›Architected fraud prevention tools still in enterprise-wide use today.
• ›Built POS data reporting systems to improve operational traceability.

• ›Led a team of 13 to deliver exceptional customer and team member experiences.
• ›Managed branch risk, growth, and performance targets.