JackPlouse

Leading digital product strategy across App and Web, working horizontally across all product teams to unify upper and lower funnel experiences — and driving optimization through a new Experimentation & Growth discipline.

• ›Led Digital Experience across App and Web for Base Upgrades, driving transformational growth with a 40% increase in digital adoption.
• ›Worked horizontally across all product teams, bridging upper and lower funnel experiences into a cohesive end-to-end customer journey.
• ›Transitioned into a new department — Experimentation & Growth — focused on identifying and executing high-impact drivers to improve experience quality and revenue.
• ›Collaborate cross-functionally across the organization to surface new ideas through structured experimentation, optimizing key conversion and retention metrics.

Led development of a dual-sided marketplace, uniting service providers with G2's software marketplace.

• ›Spearheaded creation of a proprietary satisfaction algorithm — became the foundation for G2's first services grid.
• ›Improved conversion rates and boosted ARR by enhancing discoverability for buyers.
• ›Won three consecutive internal hackathons developing PLG and onboarding features.
• ›Led end-to-end product lifecycle from ideation to client adoption.
• ›Conducted extensive competitive analysis to maintain market relevance.

Directed product development for enterprise POS systems and digital lending solutions.

• ›Drove a $90M revenue increase through digital product strategy.
• ›Increased customer retention by 25% through strategic product initiatives.
• ›Achieved a 50% increase in positive customer sentiment.
• ›Doubled product deployment productivity over three years.
• ›Reduced call center transactions by 17,000 monthly via automation.
• ›Built a Testing team earning Department of the Year nominations.
• ›Strengthened regulatory compliance training covering BSA, ECOA, and TCPA.

• ›Headed the Product Development Subcommittee — revamped processes, earned promotion to Director of Product Development & Strategy.
• ›Guided Moneytree's pivot into FinTech alongside industry experts and the President.
• ›Oversaw vendor relations and SLA negotiations, driving significant ROI enhancements.

• ›Drove a 250% increase in inbound traffic through digital marketing strategy.
• ›Led development of the company website and CRM platform for customer acquisition.
• ›Managed $1M+ marketing budget, overseeing 3 direct reports and a team of 6.
• ›Pioneered a digital transformation movement, pivoting the organization from traditional to digital-first.

• ›Oversaw operations across 150 Northwest retail locations for compliance and security.
• ›Architected fraud prevention tools still in enterprise-wide use today.
• ›Built POS data reporting systems to improve operational traceability.

• ›Led a team of 13 to deliver exceptional customer and team member experiences.
• ›Managed branch risk, growth, and performance targets.